Simplified

Use it when

You need one workspace to generate social creatives, captions, and light video, then schedule posts—and you can start on a short trial or starter AI credits before locking a seat.

What it does well

• AI Content Studio: generative credits for words, designs, videos, video repurpose, and subtitles, plus AI Agents that scale by plan
• Pro: 7 social accounts, 1 seat, 1 brand style/voice, 10K generative AI credits, 1 AI Agent, 5 GB storage, social planner/calendar, unified inbox, one-click scheduling
• Business: 15 accounts, 3 seats, 2 brand styles, 30K credits, 5 AI Agents, 50 GB, API access, collaboration, Instagram product tagging, priority AI processing
• Growth (most popular on-page): 30 accounts, 5 seats, 100K credits, unlimited AI words, 10 AI Agents, 1 TB, bulk import, advanced analytics, private teamspaces; Enterprise adds SSO, automations, 50 agents

Skip it when

• You need a free forever plan card on the live pricing page—this review’s public matrix is Pro/Business/Growth/Enterprise with trial CTAs (legacy Free Forever pages may differ)
• You need product UI design in Figma rather than marketing content ops
• 10K–30K monthly credits aren’t enough for heavy image/video generation—Growth’s 100K or Enterprise unlimited creative is the volume path
• You only need a single promo-video tool (Promo.com) or static templates (VistaCreate) without social inbox/scheduling

Fits your workflow

Start the 7-day Pro/Business trial (or use in-app AI credits) → generate posts/designs/video → schedule from the social planner. Upgrade seats/accounts as the team grows; buy one-time credits or add-ons (extra social accounts, users, brandbooks) when the monthly pool runs out. Confirm credit burn rates in-app before a big campaign week.