Kapwing

Use it when

You need to turn raw clips into social-ready videos in the browser—subtitles, resize, light AI cleanup—without installing a desktop NLE.

What it does well

• All-in-one browser editor for video, images, GIFs, and audio with templates and collaboration
• AI assists (auto-subtitles, TTS, clean audio, background remove, smart cut) on a credit meter
• Free: try the workflow with limited credits—exports carry a Kapwing watermark at 720p
• Pro: watermark-free exports, up to 4K, longer projects, Brand Kit, ~100 GB storage, ~1,000 credits/mo
• Business: ~4,000 credits/mo plus voice clone, lip sync, larger storage, and purchasable credit packs

Skip it when

• You need watermark-free brand delivery—upgrade past Free
• Free export caps (length, monthly minutes, 3-day project retention) block real campaigns
• You need color-grade and compositing depth—use Premiere, After Effects, or DaVinci
• Mobile-first editing is your habit—CapCut may fit better
• You only need AI clip generation without an editor—Runway, Kling, or Pika may be enough

Fits your workflow

Upload or paste a link → edit/subtitle/resize in Kapwing → export for each channel. Stay on Free for drafts; move to Pro when watermarks and resolution matter. Finish complex grade or VFX in a desktop NLE if needed.