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Synthesia

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For L&D, enablement, and brand teams who need scripted avatar training or explainer video without a shoot—not HeyGen’s creator-credit marketing pitch, and not a timeline editor. Synthesia turns text into avatar scenes you can dub and localize. Basic includes about 1,200 credits a month (~10 minutes of video) with embeds only—no MP4 download. Starter unlocks downloads, logo removal, AI Video Assistant, and dubbing. Creator scales minutes, personal avatars, and interactive pages.

Video & Motion DesignAvatar & Character Design
$Freemium
Synthesia homepage

Use it when

You need consistent presenter-style training, product education, or internal explainers from a script, will iterate in the browser, and will download MP4 only after you leave Basic.

What it does well

  • Script-driven AI avatar videos with dialogue scenes, customizable avatars, voice cloning, and 160+ languages/voices
  • Basic: no card required, ~1,200 credits/month (~10 minutes of video, ~25 AI assets), 9 stock avatars, embeds and smart updates
  • Starter: MP4 download, remove Synthesia logo, AI Video Assistant, AI Dubbing, 125+ stock avatars, 3 personal avatars, 1 editor + 3 guests
  • Creator adds more personal avatars, branded share pages, API, multi-avatar scenes, and interactive videos. Enterprise unlocks unlimited minutes, live collaboration, Brand Kits, SCORM, and SSO

Skip it when

  • You want HeyGen’s Free 3-clip creator trial or CapCut-style timeline editing as the main tool
  • Basic cannot MP4-download. Logo removal and downloads start on Starter—don’t ship Basic embeds as a client handoff file
  • Personal avatars start on Starter (3). Studio Avatars are a separate add-on. 1-click translation, workspaces, and live collaboration are Enterprise
  • Starter/Creator caps are minute- and credit-based on the live cards. Not an icon or logo generator

Fits your workflow

Draft the script → generate on Basic to test → upgrade to Starter before you need an MP4 or logo-free share. Use Creator when personal avatars, interactive pages, or API matter. Keep Enterprise for SSO, SCORM, and unlimited minutes.

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