HeyGen

Use it when

You need a talking-head product explainer, onboarding clip, or localized pitch support video from a script, and you will publish or share a finished file—not shoot talent in a studio.

What it does well

• Studio avatar videos from script with stock digital twins plus custom twin / photo-avatar options
• Free: 3 videos/month, up to 1 minute, Avatar IV access, 500+ stock twins, 1 custom digital twin, 30+ languages—no card required to start
• Creator: 600 credits/month, videos up to 30 minutes, 1080p export, watermark removal, unlimited photo avatars, voice cloning, 175+ languages, credit rollover
• Pro: from 1,000 credits/month, 4K export, faster processing, translation script edit/proofread, and access to advanced AI models. Business adds seats, SSO, collaboration, and L&D exports (SCORM)

Skip it when

• You need a real film shoot or a frame-by-frame editor like CapCut/VEED as the main tool
• Free caps you at 3×~1-minute clips. Watermark removal is listed on Creator, not Free—don’t ship Free exports to a client brand site
• Creator and Pro spend a shared credit pool (FAQ: Avatar III ~3/min, Avatar IV/V ~20/min; translation and Video Agent cost extra). Creator’s 600 credits are not unlimited Avatar IV minutes
• 4K starts on Pro. API and LiveAvatar billing are separate from this Studio pricing page

Fits your workflow

Draft the script → pick a twin/avatar → generate → download. Stay on Free only for internal tests. Move to Creator when you need watermark-free 1080p and monthly credits. Use Pro for 4K and heavier credit tiers; Business when several seats and SSO matter.