For product and marketing designers who need the deliverable to be a live site, not only a Figma file. Framer combines a visual canvas with CMS, SEO, hosting, and collaboration, plus canvas-native Agents that generate and refine pages, content, and custom code in place. Prefer Figma when App UI and design systems are the source of truth, or code-first builders when the repo—not a hosted site—is the product.
You own end-to-end marketing, landing, or portfolio sites and want to design, iterate with Agents, manage CMS content, and publish hosting from one visual stack—without a separate engineering handoff for every page.
Start from a blank canvas or Agent prompt → refine breakpoints on canvas → wire CMS → SEO and publish. Use Basic for personal/custom-domain sites; Pro when you need staging, branching, redirects, and higher CMS/bandwidth headroom. Extra editors are seat-priced; viewers stay free. Keep Figma for product UI; use Framer when the job is shipping the site.
