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Durable

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For coaches, trades, and local service owners who need a live business website plus leads tools—not Figma handoff or a React app factory. Durable generates a site fast, then layers CRM, bookings, SEO/GEO, and AI chat/image helpers in one hosted plan. Free publishes on a .durable.site subdomain with tight AI and CRM caps; Launch and Grow add custom domains, higher AI limits, and remove branding. Skip if you need pixel-level UI systems or exportable frontend code.

UI/UX Design
$Freemium
Durable homepage

Use it when

You’re a service business owner who wants to get online quickly with a convertible site, capture leads, take bookings, and use light AI for logos, ads, and blog posts—without assembling Wix + CRM + booking apps separately.

What it does well

  • AI website generation aimed at local and service businesses, with SEO, secure hosting, and unlimited traffic called out on all plans
  • All-in-one growth stack: CRM, bookings/calendar sync, SEO & GEO for Google/ChatGPT visibility, reviews, and AI agents for blogs and lead replies
  • AI image studio for ads, socials, and logos, plus an AI chat that uses your business context
  • Free tier to test an idea on a Durable subdomain before paying for a custom domain and higher AI caps
  • Launch/Grow remove Durable branding and unlock custom code, forms, analytics, and stronger lead automation

Skip it when

  • Free capacity snapshot: .durable.site only, ~5 AI images/mo, ~10 AI chat messages/mo, CRM up to ~10 customers, help-center support, Durable branding stays on
  • Paid snapshot (yearly billing view on pricing): Launch ~custom domain (up to stated allowance), advanced SEO/GEO, CRM unlimited, ~20 AI lead replies/mo, ~50 images/mo, bookings, priority chat; Grow adds unlimited team, ~500 images/mo, unlimited AI chat, higher agent limits (blog/leads/rankings), and expert onboarding
  • Not a design-to-code product—no primary React/GitHub export path for engineering handoff
  • Wrong fit for complex ecommerce catalogs, highly custom design systems, or agencies that need white-label component libraries

Fits your workflow

Describe the business → generate and edit the site → publish on Free subdomain or connect a domain on Launch+ → use CRM/bookings and AI agents for leads and content. Upgrade when you outgrow Free AI/CRM caps or need branding removed.

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