For product and marketing designers who need the deliverable to be a live site, not only a Figma file. Framer combines a visual canvas with CMS, SEO, hosting, and collaboration, plus canvas-native Agents that generate and refine pages, content, and custom code in place. Start free on a Framer domain with trial credits; custom domains and commercial sites usually need Basic or Pro. Agents and localization burn shared workspace credits. Prefer Figma when App UI and design systems are the source of truth, or code-first builders when the repo—not a hosted site—is the product.
You own end-to-end marketing, landing, or portfolio sites and want to design, iterate with Agents, manage CMS content, and publish hosting from one visual stack—without a separate engineering handoff for every page.
Start from a blank canvas or Agent prompt → refine breakpoints on canvas → wire CMS → SEO and publish. Use Basic for personal/custom-domain sites; Pro when you need staging, branching, redirects, and higher CMS/bandwidth headroom. Extra editors are seat-priced; viewers stay free. Keep Figma for product UI; use Framer when the job is shipping the site.
