Freemium
For founders who want to generate and edit a logo in the browser, then buy files once—not BrandCrowd’s subscription library and not Recraft. Logomaster.ai is free to create; you pay when you download the package. Basic is high-res PNG including transparent, with no changes after purchase. Premium adds print-ready vectors and unlimited re-edits. Treat the mark as a starter to redraw in Illustrator.
You need a first-pass logo from a name and templates, will iterate in the browser, and will buy a one-time pack when the design is done.
Generate → edit until it feels close → buy Premium if you need SVG and later edits → redraw the lockup in Illustrator. Use Enterprise only if you also want their social/mockup extras. Don’t pick Basic if the design is still moving.
