Brandmark

Use it when

You need a quick logo shortlist and a first identity package for a founder or freelance brief—before investing in custom lettering, illustration, or a full agency system.

What it does well

• Unlimited free logo generation and in-browser customization before you pay
• One-time packages (no monthly subscription): pay once for lifetime access to the purchased kit
• Basic: logo files in PNG and vector for a mark-only download
• Designer: logo source files, unlimited revisions, brand guidelines, one-page websites, business cards, social and presentation designs
• Enterprise: everything in Designer plus up to 10 hand-crafted concepts and font download

Skip it when

• You need an ongoing editable canvas for posters, merch, and print iteration—that's Kittl
• You want an annual Brand Kit of hundreds of matching marketing assets—Looka's Brand Kit model fits better
• Basic's logo-only files aren't enough for client handoff—step up to Designer for guidelines and collateral
• You're designing product UI or a design system—use Figma, not a logo maker

Fits your workflow

Primary loop is in Brandmark: keywords → generate shortlist → tweak in browser → buy a package → download. Pull vectors into Illustrator or Figma and redraw for uniqueness before launch. Use Basic for a mark-only file set; Designer when the brief needs guidelines and starter collateral in one purchase.