Recraft

Use it when

You need design-ready graphics—illustration sets, icons, brand-consistent visuals, or editable vectors—with style control inside one generative studio, not a founder logo package.

What it does well

• Text-to-image and strong vector generation aimed at design assets, not only photoreal one-offs
• Custom styles from reference images, plus style library for reusable brand looks
• Editing toolkit: upscale, background remove, vectorize, mockups, and related studio tools
• Free tier to explore: limited daily credits, basic editing, up to 2 images per generation
• Paid tiers: commercial rights and private generations; Basic adds external models and advanced tools; Pro adds video generation and higher parallelism

Skip it when

• You only need a one-time logo file pack or Brand Kit download—Looka, Brandmark, or LogoAI fit that job
• Free's public, non-commercial outputs block client or sellable work—generate on a paid plan instead
• You're building product UI or a design system source of truth—that's Figma
• You want a template-driven print/merch canvas more than generative asset production—compare Kittl

Fits your workflow

Primary loop is in Recraft Studio: style or prompt → generate raster or vector → edit → export into Figma, Illustrator, or your brand library. Use Free only to evaluate. For client-facing or commercial assets, generate while on Basic or higher so ownership and privacy apply at creation time. Pair with a logo maker when the mark is already decided and you need illustration or icon sets next.